Who we are

Afsoon (af-soon) is Farsi for “desire.” And desire is something we all have in common. You can desire an event that’s lavish and loud, one that’s traditional and intimate — or maybe something entirely different. We desire to bring it to life without the added stress of educating someone on your customs and beliefs.

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Our approach

We come prepared

We have a passion for cultures and lifestyles. And while we do our research ahead of time, we’re always eager to learn about what makes you unique.

We like to talk

When planning an event, you can’t have too much communication. We want to hear from you, and make you feel heard from beginning to end.

We’ll take it from here

You told us your story. You described your dream event. We’ll put the pieces together, so you can enjoy the day.

About Roya

I founded Afsoon because I was frustrated by the lack of diversity in event planning. As an Afghan American, I struggled to find someone who understood anything about my identity. Having worked as a cultural consultant in the Midwest for many years, and before that as a journalist across the globe, I know I’m not alone in that feeling. Those experiences led me here. And I’m excited to hear what brought you to Afsoon.

What’s your vision?

Let’s write the next chapter together.